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December 2006 |
This month everyone is busy sending out holiday greetings to friends and family. Why? At this time of year do we really need something else to do? We do it because communication is an important part of any relationship, personal or business. Communication is the heart of our business. And now Green Pen clients have a direct line to their projects and us 24 hours a day! We are currently setting up a project site for each and every one of our clients. They can request work to be done, check the status of a project, download and upload files, and much more! Each client will soon be receiving their own login information. Watch your inbox for more details!
Nate Novak always has a smile on his face. Perhaps it's because he has a lot to look forward to when it comes to his business, Canyon Pondscapes in Tucson, Arizona. While relatively new to building water features, he has already built some incredible projects, earned his CAC (Certified Aquascape Contractor) status, and has a solid plan in place to build his business. Part of his plan is a marketing campaign in conjunction with The Green Pen's Million Dollar Club that has a large emphasis on consistent and meaningful communication. Nate also wanted to lift his on-line image by doing a redesign of his Web site, www.canyonpondscapes.com. We know this is only the beginning for this enthusiastic entrepreneur - stay tuned for more great things to come from Nate, including his soon-to-be-released new Web site!
If I had a nickel for every time I've heard, "I already have a Web site. It really doesn't do anything for me", well... I would be sitting on a beach somewhere enjoying my fortune. Just having a "Web Presence" isn't enough. It needs to be a quality experience. There are many reasons why a Web site can be ineffective. Here are the ones we see the most: Poor design! Without a doubt, a poorly designed site could be hurting you without you even knowing it. When it looks and feels unprofessional, then that is the first impression your potential client/customer has about your business. It doesn't have to be a big investment, but it should be one taken with great care and consideration. Bad Content can hurt you even more. The information that is on your site should be directed at letting visitors know what you can do for them. Not to say that you shouldn't let them know that you are a knowledgeable and dedicated professional, but they also need to know what services you can provide, how you plan on backing it up, and also provide them with the information and ability to continue a positive experience with your business without too much focus on your achievements. Simply, make your site a place they want to visit often and send friends and family to as well. Difficult Navigation can be frustrating. Of course you know how to get around your site, but does a visitor? If they can't easily get to the information they need and back to where they came from, chances are you are going to lose them. The Internet is supposed to make getting information quicker and easier. We have often heard, "Have you been on this site?" or "Have you checked out that site?" and our answer is often 'No'. Why? Because as of October the Internet reached a new milestone - 100 million Web sites with content. And that number is growing every day with about 48 million of those sites constantly updating and redesigning their sites and content so they can be number one. With so many options out there, you want to make sure they don't look any further than you!
Happy Holidays from The Green Pen! |
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